28 September 2022 – Indonesia borne venture capital firm, Alpha JWC Ventures (Alpha JWC) has announced strategic partnerships formed with Google APAC, integrated global communications agency, The Hoffman Agency, and leading regional content house, Hepmil Creators Network as knowledge partners. The partnerships aim to extend and expand Alpha JWC’s network support to its portfolio founders across Southeast Asia to receive the best in-class training, workshops, and consultancy from subject matter experts in Marketing, Branding, Technology, Digital, and Content Creation.
As part of its recently launched Alpha-X initiative that seeks to increase Alpha JWC’s portfolio founders’ chances of success through upskilling, enablement, and support, the regional partnerships will also give startups access to competitive service rates through Alpha JWC.
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“We look forward to bringing the best of Google through adoption of our products, technology, and insights to grow Alpha JWC’s portfolio business. And to support the partnership and help startups in their early stages, the Google for Startups Cloud Program offers technical, business, and financial support, including up to US$200,000 of Cloud credits over 2 years for startups that have received funding up to and including Series A”, add Kiran Bapna, Head of VC and Startup Partnerships, Southeast Asia and Michael Langford, Head of VC & Startup Ecosystem JAPAC, Google Cloud
Aside from training and workshops pertaining to platforms and technologies, another area of focus is helping Alpha JWCs portfolio founders develop their brand stories and raising awareness and reach. This is especially important for early-stage founders who still need to define their brand strategies on a tighter budget and resources.
“At Hepmil Media Group, we are excited to partner Alpha JWC Ventures in bringing our marketing solutions to help portfolio companies maximise their brand and reach amongst Gen Z and Millennials. We are especially excited for the co-creation of innovative campaigns that will unlock tremendous opportunities for value creation” says Karl Mak, CEO, Hepmil Media Group
“Having worked closely with start-ups in Southeast Asia, I’m thrilled that The Hoffman Agency is partnering with Alpha JWC Ventures to equip their portfolio companies with the tools to tell their brand story. Our roots are in Silicon Valley, so building brand equity for tech and start-ups is something we specialise in. With the level of innovation, energy, and optimism that I’m seeing on the ground in Indonesia, I’m excited about the stories we can help to unearth that will move the needle and solve business problems. ” adds Maureen Tseng, General Manager of The Hoffman Agency Singapore and Indonesia.
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As Alpha JWC Ventures continues to invest in great founders, it recognizes and embraces the active role it has to play to help and support its portfolio founders.
“Founders face immense challenges running their startups and funding itself is not enough to help them succeed or navigate the ups and downs in their journeys. We strongly believe that we need to do more than capital injection, and henceforth have launched the Alpha-X initiative and tapped into our vast network of partners to work with us to enable our portfolio founders and their teams in critical areas where they would need the most support. We will continue to onboard more partners in the coming months to complement other areas of knowledge and skillsets that would greatly benefit our founders,” said Erika Go, Value Creation Partner, Alpha JWC Ventures.
