In Indonesia, more than 2,000 startups emerge by 2022 (Kompas, November 29, 2022). This is an incredible number. It reveals a great deal about the growth of the startup industry and the number of entrepreneurs seeking solutions to our society’s problems.
Essentially, startups will always seek to solve problems and improve society. This is the reason why there are numerous types of startup businesses in society. Indonesia also has a variety of equally intriguing startup types. Learn more about these types of startups below!
Also read: What is Pivot Strategy and When a Startup Needs to Use It
1. Transportation
Gojek, an online transportation startup, was the first business to popularize the term “startup” in Indonesia. In accordance with its industry, Gojek’s mobile application focuses on resolving transportation issues in Indonesia.
Before Gojek, we could only access the existing, frequently late public transportation. Online ojek and a taxi are the best options for those who lack a personal vehicle and are unable to find a suitable mode of public transportation.
In addition to Gojek, there are several other transportation startups in Indonesia, such as Grab and Maxim.
Also read: 7 Ways To Start A Successful Startup Company
2. Travels and Accommodations
Type of Startups in Indonesia – Travel startup (source: Freepik).
Travel has become a way of life for the majority of people. Especially members of the younger generation who value travel as a means to improve their mental health and escape boredom.
Therefore, there will always be a need for startups in the travel and lodging industries. Startups in this industry have the potential for rapid expansion because the travel industry is expanding at an exponential rate.
We can now obtain a plane ticket and a place to stay in locations a thousand miles away with a few taps on our phones. Traveloka, Tiket.com. Agoda and Booking.com are only two examples of the numerous travel and lodging startups in Indonesia.
3. Education
In the past, courses and study aids were only available outside of the home. We must seek out a tutor or alternative educational providers. But as time passes, the demand for home-based course access increases.
Education startups are here to provide modernized study materials, such as animated videos or private online tutoring lessons, in response to this challenge.
These online courses are more accessible, generating considerable market interest. In Indonesia, examples of education or ed-tech startups include Ruangguru, Quipper, and Zenius.
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4. E-commerce
Surely, we have heard of, installed, or utilized e-commerce applications daily. This type of startup aims to facilitate the user’s access to their needs. Whether their needs are primary, secondary, or even tertiary,
Yes, we can now purchase nearly everything through e-commerce. From clothing and food to automobiles and even houses and land. Through our mobile devices, we can shop and pay with ease. The delivery service will bring our package directly to our door.
We are not even required to walk to the stores or supermarket. E-commerce has made our lives significantly more convenient, and its services appear to have altered our consumption patterns. In Indonesia, there are numerous well-known e-commerce startups, such as Shopee, Tokopedia, Blibli, and Bukalapak.
5. Health
In recent years, health-related startups have emerged in Indonesia. People are fearful of going to the hospital, especially after the COVID-19 outbreak.
Online health consultations and drug delivery are among the most popular services offered by health startups. Through this service, people feel safe and are able to access health care from their homes. People can even purchase medications without visiting a pharmacy.
Halodoc, Alodokter, and KlikDokter are among the most prominent Indonesian health startups.
6. Agriculture
Typically, agricultural sector startups seek to increase farmers’ profit margins relative to selling their products to wholesalers. In other words, they are attempting to reduce the length of the distribution chain to increase its efficiency.
Additionally, consumers will benefit from the lower prices offered by these startups. However, agriculture startups also have weaknesses, such as weather-related stock volatility.
Also read: Early Startup Funding Stages: Explained From Seed to IPO
7. Property
Type of Startups in Indonesia – Property startup (source: Freepik).
Finding a residence is not a simple task. People previously did it manually. They must circle the area in search of any houses with a “for sale” sign. Then, they must negotiate a deal with the agent or owner by contacting them.
Due to the existence of property startups, these processes can now be streamlined. Through their service, property listings are easily accessible to users. They can also filter their listings based on desired criteria, such as a specific location, the number of bedrooms, the type of bathrooms, or the rent-to-own options.
When a user locates a listing that meets their requirements, they can schedule a property survey. If the process meets their requirements, negotiations can follow.
Additionally, property startups provide numerous tips for users to avoid being scammed. Even though they aim to simplify the entire property purchasing process, property startups still encourage individuals to conduct their own surveys. There are numerous real estate startups in Indonesia, including Travelio, Mamikos, Pinhome, and Lamudi.co.id.
8. Games
Games are more than just a source of entertainment; they are also a means of self-actualization. This is why so many video game tournaments are held all over the world, and the prizes are also quite impressive.
Consequently, numerous startups operate in this industry. They are competing to develop games that are not only entertaining but also challenge the strategic thinking of the player.
Also read: 11 Factors That Cause Startup Failure
9. SaaS
Software as a service (SaaS) refers to a software product that users can access without a complicated installation procedure. Commonly, SaaS products are accessible online via web browsers or online subscription applications.
In Indonesia, there are numerous startups that are developing SaaS products. Examples include AkuntansiOnline, Amplifia, Eresto, and Gadjian.
That pretty much sums up the types of startups that exist in Indonesia. Based on their respective sectors and areas of expertise, each of these startups is attempting to find a solution to the problems our society faces.
