Una Brands, the Singapore-based e-commerce aggregator, has announced that it has raised $30 million in pre-Series C funding. The funding round was led by Southeast Asia-based private equity and venture capital fund, Northstar Group. This latest round comes just five months after Una Brands’ previous $30 million Series B funding round led by White Star Capital and Alpha JWC Ventures. In total, the company has raised over $100 million since its inception in 2021.
The company will use the funds to continue developing its platform and acquiring more direct-to-consumer brands in categories like home and living, mom and baby, and beauty and personal care. Una Brands differentiates itself from its peers by being an Asia-focused e-commerce aggregator capable of operating brands across multiple channels, such as Amazon, Shopify, Shopee, Lazada, and Tokopedia.
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According to Kevin Boo, the director of corporate development at Una Brands, the company’s diversification in geography, e-commerce channels, and product categories provide it with a long-term competitive advantage and greater defensibility against any industry headwinds. The company is also focused on profitability due to the macroeconomic environment and is on track to achieve EBITDA profitability this year.
Una Brands has acquired over 20 e-commerce brands in Asia and employs more than 200 people across Singapore, Indonesia, Malaysia, Australia, India, and China. Its flagship brands, ErgoTune and EverDesk+, have expanded into the U.S., and it also has the Australian “unbreakable” drinkware startup Bellaforte in its portfolio. Some of Una Brands’ earlier investors include 468 Capital, 500 Global, Claret Capital Partners, and Global Founders Capital.
